Top 55 Brian France Quotes

Given that kids don’t play our sport in school means that it takes us a while to get people excited about auto racing. But we are doing the things that need to be done and expanding our reach through digital and social media so we can capture the next generation of Millennial fans.

My last name is good and bad. It’s great from an opportunity standpoint. The bad news is that you’re prejudged often.

If we have close, great racing like we have, then the ratings will take care of themselves.

We’re going to do whatever it takes to bring that NASCAR style of racing on the track to full fruition. That’s simply what we have to do.

We’re never pleased when our ratings aren’t growing at the rate we would like, but we understand that circumstances will always have us going one way or the other from time to time.

I can tell you the flag we get behind. It’s the American flag.

NASCAR is not immune to the down economy.

People recognize the size and scope of NASCAR but at the same time we are constantly underserved by the media coverage.

The drivers are regular people that come from all over the country. I think the sports fans can relate to them.

When you look at sports leagues today, they manage a lot of intellectual property, which means it takes you into a lot of different kinds of businesses.

Our challenge is this sport needs to be more diverse throughout its makeup of stakeholders, participants, and fans. We’re doing a number of things from a multicultural standpoint on and off the track to achieve that. Over time, that’s going to be a big opportunity for NASCAR.

Not everyone has the means to race stock cars – we know that – but VR technology can recreate the experience right at home.

It’s not my future, but it’s NASCAR’s future, to make sure that we take events to the biggest metropolitan areas of the country, regions of the country.

Every sport has different cycles where it’s better than it was or less than it should be, whatever it is, that will work out.

There’s nothing quite like being part of a NASCAR race weekend, and that always will hold true.

All of your stakeholders have to have the right seat at the table, and they all have to be successful. It’s hard to do, but you have to keep your eye on developing a meaningful relationship where it is beneficial for them. Then you work backwards from there.

At the end of the day, concussions are best dealt with between the drivers and their personal physicians.

America has always had an affinity for the automobile. It’s something everybody can understand. A bunch of cars competing, and the fastest guy wins.

We want everybody in this country to be a NASCAR fan, and you can’t do that by being insensitive in any one area.

We went for 50-something years and never had a system to fine anybody for disparaging remarks in the sport. We’re the only sport on the planet that had that. So we simply in the last couple of years changed that policy because we thought we needed to.

I have said I will not have a 30-year run like my father for a variety of reasons.

I don’t have an overabundance of cocky attitude, because I’m collaborative.

I’m deeply involved in making the race closer and tighter and safer.

I didn’t think the family business would be big enough to have an opportunity for me.

It’s true that we have to have restrictions and tight rules and so on and it’s also true that the teams are so close to that line they’re going to create a P1 or P2, whatever it’s going to be, I don’t get worked over that because that’s auto racing.

Mr. Trump is changing American politics forever and his leadership and strength are desperately needed.

A crash is part of the game. We’ve tried to make the cars a lot safer. There’s no getting around it though. We’re a contact sport.

Getting an opportunity is one thing, but success is based on always trying to create value.

My biggest piece of advice is to treat your family members the same way you would treat your spouse or your partner: Be a little more delicate, a little more careful with how you say things, because there’s an emotional component to that relationship.

We’ve always been more gender neutral than any other sport.

We’ll always focus on making our racing safer and more competitive than ever before. We’ll never stop working on that.

Well, there are a lot of things outside our control – outside my control. And this is true with anybody’s life: You try to keep the train on a certain track, and then there are a lot of moving parts that you can’t control. And that tends to make you nervous.

Being a France is great from a heritage standpoint.

Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside a car going nearly 200 miles-per-hour.

If we think we can make winning more important and the racing more exciting, that’s what we’ll do.

I think we’re the best road racing show in town.

Am I here because of my last name? To a degree. But I would ask people to judge me and my executive team on what we accomplish.

Whether you’re selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.

I went to a couple of events with my dad for sure, and I grew up in Daytona where the races ran twice a year. But I never thought – even into my twenties – that this was going to be a big enough career for me.

We’ve taken a position that drivers are going to be able to speak their mind and criticize the sport way more than any other sport would allow. However, there have to be some limits.

We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth areas available to us. There are a variety of initiatives to create more awareness with African-Americans and Hispanics and anyone else.

If you look back at our history, we always tend to see drivers in waves move in one direction so it’s not uncommon to have three, four or five of your top drivers exit for different reasons in a short period of time, two years, whatever it is.

Boy, do I dislike two things: One is having to deal with penalties or infractions even though we have to. We have to keep the playing field even, and we have to do what we have to do. The second part that I would prefer to not have to talk about is the business side of NASCAR. That’s important, too.

We don’t have entitlements as part of our family heritage. If you want nice things in life, if you want to get ahead, you have to earn it.

Every sport is trying to unlock the new consumption levels and fan interest by a younger demographic. Of course we love our core fan and everyone does, but every sport is thinking carefully about how to reach the millennial fan to get them excited about their sport.

The reality of it is, we have to have an enormous amount of corporate support to fund 43 race teams and all the things that go on. So there are always going to be brands that may not be ones that you would choose, but that are willing to make a significant investment.

You never want to have a stumble, but it happens sometimes. It happens, and you get through things.

This is a contact sport. It’s always been a contact sport, especially late in the race.

People don’t buy tickets to a race to hear my political views.

Nobody wants to hear my political views… so I won’t be talking about that. But on diversity, nobody in this company has worked harder, done more and resourced it better than me.

You never know what ultimately will give traction to being a star.

Lots of things can happen when there’s really hard racing and contact going on.

That’s how I judge a winner – how somebody manages their family and raises their family.

When drivers are going at their best, trying their hardest, taking chances and doing amazing things, that’s what fans love.

I thought I’d go into law or something. I always loved NASCAR, but I didn’t view it as a business opportunity.